Hi! I'm Morgan, a Market Researcher and Strategist with a background in consumer psychology and economics.
I am passionate about storytelling, problem-solving, and using data to understand human behavior.
Drag the beads up and decorate the view
Selected Work
Fortune 500 Consumer Packaged Goods Company
Qualitative Consumer Brand Research
How shoppers actually navigate the store aisle, captured in the moment of decision, not in recall.
Read the study →
ASTEME Academy
Brand Positioning Study for a Progressive School in LA
Where a school focused on growing early education enrollment loses families between discovery and commitment.
Read the study →
USC Team Project, Fall 2025
Do People Undervalue Rewatching Films?
People think they won't like rewatching a film. Two studies show they're wrong, but a public rating can't change their minds.
Read the study →
USC Team Project, 2025
How to Survive the AI Revolution in HR
A practitioner-facing playbook for HR leaders whose companies are adopting AI faster than their culture can absorb it.
READ THE WHITEPAPER →
RedSky Strategy
Olive Young US Expansion Article
A content article on how the Korean beauty powerhouse is expanding into the American market.
READ THE ARTICLE →
RedSky Strategy
New AI IP Product
Developing a new AI-powered intellectual property product.
Coming soon
About Me
I hold dual Bachelor of Science degrees in Psychology and Economics with a minor in International Studies from the University of Denver.
I plan to graduate with a Master of Applied Psychology from the University of Southern California in December, 2026.
In my senior year of college, I studied abroad in Thailand, living and studying ecology and traditional farming with the Karen people, an indigenous minority in the northern highlands. It was such a memorable experience and has fueled my love for travel.
My background as a Team USA Synchronized Figure Skater inspired my love for teamwork and working towards a unified goal.
I love scuba diving and am a PADI Open Water Scuba Dive Instructor, a certification I earned through a work exchange in Key Largo, Florida, during the pandemic. The Galapagos Islands are my favorite place I've ever dived.
My free time consists of inline skating, reading on a newly acquired Kindle, swimming, and learning new skills. Most recently, I've been learning Joomchi, a traditional papermaking craft that only requires mulberry paper and water.
